Section 1 – Who you are dealing with

IraIra NZ Limited, whose principal place of business is at 28 Bexley Place, Auckland 2113

Section 2 - How we treat your data

It might not be the most interesting topic in the world, but at IraIra we take your privacy very seriously. If you want to know more about the nuts and bolts of how we use your data, then read on!

Section 3 - What we do with your information

When you browse our online store, we automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system, and in order for us to analyse our web traffic to make improvements to our website.

When you purchase something from our online shop, as part of the buying and selling process, we collect the personal information that you give us, such as your name, address and email address.

Section 4 - Your consent

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

Section 5 - E-mail, SMS & Social Media Marketing

With your permission (via opt-in) we may send you emails or SMS messages about our online store, new products and other updates, and advertise to you on social media platforms.

If after you opt-in to our email mailing list or SMS list, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at For email, you can also click ‘unsubscribe’ at the bottom of one of our emails.

Section 6 - Disclosure

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Section 7 - Shopify

Our online shop is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

When you buy something through our website Shopify uses your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service here or Privacy Statement here.

Section 8 - Third-party services

In general, the third-party providers that we work with will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Section 9 - Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Section 10 - Age of consent

If you’re aged 16 or under, you’ll need to get permission to shop on our site from your parents or guardian. Sorry kids, no snoozing around.

Section 12 - Changes to this privacy policy

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or share it.

If our online store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Questions and contact information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at

Our Ethos

At IraIra, we believe in celebrating the beauty of everyday life. Our products are meticulously crafted to seamlessly integrate into, and elevate, a life well-enjoyed. Because when you spend less time fretting over keeping your surroundings pristine, you gain more moments to revel in life's simple pleasures.

Whether it's savouring a steaming beverage while cocooned in blankets, relishing the morning symphony of birdsong as you tend to your garden in your favorite pajamas, or sharing laughter with friends around your kitchen table, our aim is to empower you to prioritize what truly matters. That's why our products are designed for living.

Heading for Image collage

Our brand journey began with a homegrown passion for the finest textile of all history. We at Live Linen culminate in the making of a brand that redefines a subtle luxury and its fascinating meaning among people and relates with them at their best. Likewise, we aspire to bring forward eminent love for slow fashion with conscious approaches.