Slow sustainable luxury
Transform the way you live with Linen - a fabric that breathes with you, lasts for years, & effortlessly blends sustainability with timeless elegance
SHOP NOW SHOP NOWCollections
IraIra is born from a passion for meaningful, lasting beauty—a love for thoughtfully made pieces that connect us with nature and each other. In a world swept up by fast fashion and waste, we stand for conscious, slow living that honours every hand, every resource, and every moment.
IraIra is born from a passion for meaningful, lasting beauty—a love for thoughtfully made pieces that connect us with nature and each other. In a world swept up by fast fashion and waste, we stand for conscious, slow living that honours every hand, every resource, and every moment.
Transparency & INTEGRITY
It's the promise that every stitch tells a story of honesty, authenticity and a commitment to delivering not just products, but a genuine sense of trust and comfort.
Ethical Manufacturing
Our linens are OEKO-TEX certified, ensuring every fibre is free from harmful substances, making them safe for you and the planet. But that's not where are our commitment ends. Our linens are also European Flax certified - a premium and sustainable material that not only guarantees a luxurious feel but also promotes eco-friendly farming practices
Quality Craftsmanship
Our artisans, the silent poets of our tale, infuse their love into every stitch, transforming raw linen into a masterpiece that transcends the ordinary.
WHO WE ARE
In the quiet alleys of tradition and the soft embrace of authenticity, we discovered the magic of linen
HOW WE WORK
It's about the poetry of moments, the alchemy of comfort, and the embrace of dreams
Where to FIND US
We are a small NZ owned business with a passion to give the gift of good sleep
Follow @IraIra NZ on Instagram
FOLLOW FOLLOW
IraIra Linens are
1
Hygroscopic & Hypoallergenic
Linen is known for its breathability. It allows air to flow through the fabric, which helps regulate body temperature and keeps you cool in warm weather and toasty in winters. It is also resistant to dust mites and other allergens, making it a good choice for individuals with allergies or sensitive skin.
2
Anti-static & Moisture-wicking
Linen has the ability to absorb and release moisture quickly. It can absorb sweat and moisture from your body, keeping you dry and preventing that clammy feeling. This moisture-wicking property is especially beneficial for those who tend to sweat during the night.
3
Durable
Linen is a robust and durable fabric. It becomes softer and more comfortable with each wash, and its long fibers contribute to its overall strength. Our linen sheets can last for years, making them a worthwhile investment.
4
Eco-friendly & Sustainable
Our Linen is made from the fibers of the flax plant from Europe, which is a renewable resource that requires minimal water and pesticides compared to other crops. Our buttons are made from coconut bark. All our packaging is eco-friendly.